They say first impressions last, this is also the same case with websites. As an entrepreneur, your website/blog is an extension of your brand. Your website represents you, which is why visual content is important – your website/blog should be able to attract people, especially potential clients. In a recent post we shared with you how to increase your reach on Instagram. So today we’re going to learn about improving your blog’s visual content.
How Important Is Your Blog’s Visual Content?
Text-based content will always be an important part of marketing, but with the evolving technology, entrepreneurs should start pivoting to visual content. In an article from Hubspot, they mentioned how we, entrepreneurs and business owners should “consider that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aids are 43% more persuasive, it makes sense to use content types which people have an innate psychological resonance with”.
Improving Your Blog’s Visual Content
Now that we know how important visual content is to our website. It’s time to step up and improve your blog. Here are some ways to better attract and convert potential customers:
Colors
Did you know that colors have an effect on how you perceive a website/brand? Good color choices take careful planning and when done correctly can influence how a visitor interprets what they see as much as layout and typography.
Simplicity
Your blog’s visual content doesn’t have to be super flashy. If anything, it has to be simple. Remember, you want your audience to focus not just on the visuals but the content as well. Having too much on your blog can also be distracting so, yes – no matter how cliche it sounds, simplicity is beauty.
Infographics
Using infographics makes your content more digestible and engaging to your readers. It also helps when your reader is in a hurry and they only want to know the important points of your post. Infographics are one of the most powerful ways to communicate with complex data.
Stock Photos
To complement your text content, add some stock photos on your blog. There are a lot of websites that provide free stock photos – Pexels, Unsplash and a lot more.
Font
This is another of the most important part of your blog’s visual content. Use fonts that are easy to read. And, remember to limit your font faces – according to Webinsation, your best option is to pick anywhere from 2-4 typefaces to use in your design and stick with them. Not only does it look neat, it also promotes consistency.
Canva
If you’re not a big fan of Adobe Photoshop or Illustrator, you don’t have to worry anymore. Canva, a graphic design software makes it easy to design and create professional looking graphics. It won’t also cost anything.
Images/Videos
Aside from using stock photos, you can use your own images or embed videos on your blog. In a study conducted by MDG Advertising they found out that 94% more total views on average; are attracted by content containing compelling images than content without images.
UI
UI or “User Interface” is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. So, why it is important? UI is basically all these things above in one. It’s how easy or hard your website/blog can be navigated by online visitors.
How’s your blog’s visual content? Are you lacking any of these tips? If you are, then go ahead and fix it with the help of these 8 easy ways.
