Gary Vaynerchuk is one of my heroes. His style of writing is so personable that his books are really easy to get through. I picked this up right after reading The Thank You Economy (which I’ll try to write a review of soon!) and to be honest, my love affair with Gary had soured a little after Thank You Economy, so I didn’t have high hopes for this book. I am happy to say that was a wrong assumption to make, and I REALLY liked this book.
Much like The Thank You Economy, Jab, Jab, Jab, Right Hook is about finding ways to offer value to your readers or customers (the “jabs”) before you try to hit them with the sell (your “right hook”). Whereas Thank You Economy was more about theory and philosophy,Jab, Jab, Jab, Right Hook is all about concrete examples.
Gary goes through the major social media platforms: twitter, facebook, pinterest, and instagram, and shows you specific examples of companies getting it right, and companies getting it really REALLY wrong. Most of the “bad” examples also offer tips on how Gary would’ve changed it, offering the reader a little insight on how to make sure your branding is always there, and that you’re leading your reader/customer to become a lifelong fan through giving them value.
So what is “value?” We’re not talking about coupons, or sleazy ways to make a fast buck. Value in this book means offering things totally free so that you can establish a relationship and build trust with your fans. E-books, webinars, courses, blog posts, whatever you can offer that your customers will genuinely appreciate for free is what will draw them in. Then when you’re ready to throw the right hook and ask for a sale, you’ll have had a better relationship with your fans, instead of just finding new ways to yell “BUY SOMETHING” every day.
Would I recommend? Absolutely