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I read this book on a recommendation from a friend. The story behind the book is an interesting one: how do you move a customer from liking your brand to loving your brand? How do your customers become life-long, diehard fans? And while it doesn’t really give any hard, fast rules on how to go about doing it, Kevin Roberts illustrates what the difference is between a brand and a lovemark beautifully. The layout of the book is really refreshing and the amount of time spent layout out each image, each logo, and each picture is really spectacular.
Bottom Line:
3.5/5
Time to read: 2-3 subway rides
