Book Review: Small Message, Big Impact

Megan Brame Advanced Digital Marketing Strategist
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Who would think that something so small as an elevator pitch could be so hard to write? It’s one of those things I never think about until it actually comes time to deliver. I’ve felt many a times that my elevator speech was lacking but didn’t know if it was me or my lack of tools for making a great pitch. And that’s where Terri Sjodin comes in.
Terri gives her readers the right tools through worksheets in the book and a few real-life examples of speeches that both went right….and wrong. Throughout the book I thought numerous times how much I enjoyed her phrasing and tempo throughout the book; she was able to teach a lot without coming off as condescending or pompous.
While very interesting and definitely a valid subject to get some clarity on, the book just wasn’t able to keep my attention throughout the duration. It could be the subject matter though…how do you make learning about elevator speeches titilating?
BOTTOM LINE:
Time to read: 2-3 subway rides
4/5 stars

Mildred Riggleman
Mildred Riggleman

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