Case Study:
How my newsletter copy helped generate $17,491.55 in three months for ClydeBank Media.
The Details
Subscribers
Revenue Generated (Sept 2023 - Dec 2023)
ClydeBank Media, publishers of the successful Quickstart Guide series, knew they had a powerful customer list, but weren’t having success engaging their users.
CBM needed to find a way to create content that would keep their business top-of-mind while maintaining an open pipeline of communication when new Guides were released.
There was also an additional need to keep the email list growing to entice potential JV and sponsorship opportunities.
- Segment readers into 3 buckets based on purchase behavior: Tech, Personal Finance, Small Business/Entrepreneurship
- Create bite-sized actionable content in each edition that engages readers and invites them to take action now
- Utilize current news events relevant to the vertical
- Break down events into useful, "How would this affect me?" details
- Tie in relevant book bundles or guest sponsorships/JVs to each vertical
$17k in Three Months
From September 2023 - December 2023 Not only were the weekly digests high-drivers of sales, but they also created regular touchpoints with customers, enabling Quickstart Guides to drive revenue and extend the customer lifecycle.
But...
CBM weren’t the only pleased clients…check the testimonials below to see just how much their weekly digests meant to the recipients.
What do your readers have to say about your newsletter? If it doesn’t sound like any of these, we should talk.
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