Case Study:
From page 8 to 1 in 90 days
ER Select/Employee Relations Associates needed to revamp its marketing strategy to keep up with digital trends.
There were two serious areas in need of prioritization: the website needed to be reworked to focus less on “digital business card” and more on “automated funnel” + the previous online digital strategy was lacking in terms of data procurement, social proof outreach, and social media goals.
- Conduct intensive data research and analysis on competitor profiles, audience demographics, and gaps in the marketplace.
- Rework structure of the website and streamline to focus on the three major 3 pathways for the business: Job Seekers, Temp Workers, Businesses Looking to Hire
- Overhaul content strategy to target ideal demographics in all three verticals with the most up-to-date SEO best practices.
- Rework CTAs and goals on social media accounts
- Implement automations to solicit more online reviews for social proof and improved web presence
From Page 8 to Page 1
Once the full strategy was implemented ER Select moved from Page 8 to Page 1 in only 90 days for "temporary jobs Rochester"
"Megan's work was life-changing for our business. Her innovative ideas and follow-through were refreshing and completely changed the game for us."
Thomas C. Ioele
CEO, ER Select
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