Case Study:
The Race to Pivot Strategies: What To Do When the US Government Abruptly Stops Servicing Your Main Product
Adesso Capital’s main product revolved around helping its clients maximize their Employee Retention Credit (ERC) tax refunds.
Unfortunately, the IRS abruptly stopped accepting applications while it worked through its backlog, sending Adesso into a crisis of branding.
Was their new product, Adesso360, ready to launch and become the flagship offering? How could they get it out and marketed ASAP?
- Ramp up launch of partner URL, FFCRArefund.com
- Create new copy for partner emails, social media content, and web copy
- Overhaul content strategy to focus heavily on new demographic
- Create condensed timeline for QA, product launch, and partner notification
This was a perfect example of how quickly a marketing plan can pivot when you have the right strategy in place!
Adesso was able to launch both FFCRArefund and Adesso360 out of beta in less than one month after the IRS’ ERC shut down.
Megan's "can-do" attitude, combined with her impeccable organizational skills, ensured that all projects were delivered on time and to the highest standard. Megan was not just a writer; she was a strategic partner, offering insights that significantly enhanced our email marketing strategy. Working with her was a pleasure, thanks to her collaborative spirit and ability to seamlessly integrate with our team.
Mariah Massey
Adesso Capital
Now it's your turn
Under the gun and need to pivot your strategies? Let's figure it out together!
Join Over 10k other Entrepreneurs and get access to my members library chocked full of stuff to help getcha business going.
