Case Study:

The Race to Pivot Strategies: What To Do When the US Government Abruptly Stops Servicing Your Main Product 

Company logo of adesso, featuring stylized text and abstract design elements.


Adesso Capital’s main product revolved around helping its clients maximize their Employee Retention Credit (ERC) tax refunds. 

Unfortunately, the IRS abruptly stopped accepting applications while it worked through its backlog, sending Adesso into a crisis of branding.

Was their new product, Adesso360, ready to launch and become the flagship offering? How could they get it out and marketed ASAP?


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This was a perfect example of how quickly a marketing plan can pivot when you have the right strategy in place!

Adesso was able to launch both FFCRArefund and Adesso360 out of beta in less than one month after the IRS’ ERC shut down. 

Megan's "can-do" attitude, combined with her impeccable organizational skills, ensured that all projects were delivered on time and to the highest standard. Megan was not just a writer; she was a strategic partner, offering insights that significantly enhanced our email marketing strategy. Working with her was a pleasure, thanks to her collaborative spirit and ability to seamlessly integrate with our team.
A black and white portrait of a young woman looking away from the camera.
Mariah Massey
Adesso Capital

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