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In this episode, Megan talks about Facebook and Pinterest ads and how to manage them.
Two Schools of Thought on Advertising:
1. Spend money to make money.
2. Don’t need ads if you got time.
Things Discussed:
Facebook Ads are good for learning.
– Pay for traffic to your website rather than to your fan page.
– Create ads to engage audience on your fan page.
– Import your mailing list into your fan page.
Pinterest Ads
– Pay for traffic to your website.
– Figure out the ultimate time that people are repinning
– BoardBooster
– Keyword Planning Tool
Run your ads to a freebie, don’t run it into a product.
RESOURCES MENTIONED:
Shopify
ConvertKit
30 Days to a Better Business Challenge
