Episode 25 // Pinterest and Facebook Ads 101

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In this episode, Megan talks about Facebook and Pinterest ads and how to manage them.
 
Two Schools of Thought on  Advertising:
1. Spend money to make money.
2. Don’t need ads if you got time.
 
Things Discussed:
Facebook Ads are good for learning. 
– Pay for traffic to your website rather than to your fan page.
– Create ads to engage audience on your fan page.
– Import your mailing list into your fan page.
 
Pinterest Ads 
– Pay for traffic to your website.
– Figure out the ultimate time that people are repinning
– BoardBooster
– Keyword Planning Tool
 
Run your ads to a freebie, don’t run it into a product. 
 
RESOURCES MENTIONED:
Shopify
ConvertKit 
30 Days to a Better Business Challenge 

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