I think one of the most difficult parts of blogging is trying to find ideas for consistent content. Oh sure, it’s nice to blog on a whim when inspiration strikes, but for the most part, if you want to become a blogger on a full-time basis, then you’re going to need to find a way to create regular content on an at least weekly basis.
I have a few methods that I use to create content; it’s a mix of things I want to write about that I’ve experienced in my own business, as well as content that I know will bring more eyeballs to my site and help solve problems that others are having with growing their blogs or small businesses. I’ve created a video that shows you how I search for keywords. But I wanted to show another method that I find invaluable that a lot of people overlook: Tailwind.
For those who aren’t familiar, Tailwind is a scheduling app that’s effective at making sure your pins on Pinterest are getting the most traction. They also have Instagram capabilities but I haven’t used their service enough to say how effective it is over my preferred app, Planoly. But when it comes to Pinterest, Tailwind cannot currently be beat when it comes to upping your marketing game.
There’s a secret function in Tailwind, though, that can help you find content ideas when you’re coming up blank. Okay it’s not actually “secret” because it’s very prominent. But most users skip over it and solely focus on scheduling their pins and bouncing.
Where to Find More Content Ideas on Tailwind
Answer: Pin Inspector
Pin Inspector is great for a number of reasons. The most important one being that it shows the performance of your pins and which ones are the biggest traffic drivers to your Pinterest account.
But one feature I love is Tailwind’s “Find Similar Content” button, which pulls up pins that are relevant to yours based on what Tailwind thinks your pin is about. It’s not a perfect system, but it’s a great way to see how content is trending that’s closely related to your most popular pins and can give you some ideas for new content topics.
To reach the Find Similar Content, click on the Pin Inspector tab on the left menu, then click the third button down.
You can also see how effective each similar pin that Tailwind recommends is doing by hovering over the blue icon on the top right:
Here’s a video showing how I did this with my Tailwind account for The Beige House:
Pin Inspector is available for all Tailwind accounts, including the free trial!